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The Art of Saying ‘No’ with Confidence and Kindness


No.


A diminutive two letter word with a massive impact. The kind that can sometimes hit you like a truck. Of course, it depends on the context. Some “no’s” are easier to digest than others. But you know what? Often, digesting a ‘no’ is far easier than saying it to someone. That’s where people struggle a LOT. 


Perhaps you do as well. 

Maybe the urge to agree to everything (even at the cost of your own peace and sanity) is too high for you. Maybe you hate disappointing people. Maybe you just have FOMO and don’t want to miss out. The reasons can be many.

But somewhere deep down, you know that saying “yes” to everything is a problem. It can result in you taking on a lot more than you can handle, resulting in stress, overwhelm and burnout. Or, you can end up promising more than what you can deliver which can leave you feeling guilty and incompetent. So saying no, when you are unable to accommodate someone’s request, due to time, overcommitment or scheduling, is simply a way to respect yourself and draw your boundaries. 


Having said that, saying “no” doesn’t have to be a rude or unpleasant experience. Neither for you, nor for the listener. In fact, it may just be the best thing you can say, given, that you say it right.


And, that’s the conundrum, isn’t it? How do you say ‘no’ in a way that doesn’t offend or disappoint the other person? What is the magic formula of saying “no” with full confidence (perhaps even a hint of assertion), yet kindly? 

Saying a polite “no” might seem like a tough act to master for some of you, but it doesn’t have to be. I have some tips and tricks that might actually make you a “no” pro. So read on!


Saying “No” Without the Guilt

Who says you’ve got to say no in a harsh manner? Yes, sure, persistent questioning or demands may have gotten you beyond annoyed, but snapping is not necessary. You can deny a suggestion, an activity, a request, a proposal or whatever by just taking a deep breath and kindly saying “no, thank you.” With a smile if you can - but that’s not absolutely necessary - just saying it gently is.

  • Practice Saying “No” in the Mirror: This might feel silly at first, but saying "no" gently while maintaining eye contact with yourself helps build the habit of staying calm. Try different tones until you find one that feels both firm and kind.

  • Use “No” Phrases: Write down simple, polite ways to say no, like “I appreciate the offer, but I’ll pass” or “No, thank you, I’m not available right now.” Use these phrases when you feel caught off guard.


Respecting Your Own Boundaries

You are a person of your own, and it’s natural for you to have boundaries. Give yourself a good reminder of that. You don’t need to be ashamed of the boundaries you have set for yourself. They are valid. They are necessary. And they are the key to you saying “no” in an effective manner.

Ask yourself, “what matters to me most right now? Saying yes to this and delaying what I had planned to do, or risk falling behind schedule? Or saying no, and completing my tasks?” The answer to this question will guide you like a compass without any conflicting emotions at play.

  • Write Down Your Boundaries: Take 5 minutes to list out what’s non-negotiable for you (e.g., not working weekends, protecting your personal time). Having clarity makes it easier to communicate these boundaries when the time comes.

  • Practice Saying “I Can’t Because...”: Instead of saying yes immediately, practice explaining your boundary briefly. For example, “I can’t take on another project because I’m focusing on completing the current one.”


Less Is More: Keep It Short

Lengthy explanations is where the goof up happens. You tend to over-explain, act sheepish and perhaps even mumble something that actually hurts your case instead of helping it. So why not turn “no” into a complete sentence in itself? Save yourself (and the other person too) the trouble. A short yet polite-toned “no” sounds confident and eliminates scope for lengthy discussions and ensuing feelings of guilt. Sometimes, you really don’t owe anyone a detailed explanation for prioritizing yourself.

  • Practice Short Responses: Try responding to small requests with simple phrases like, “I’m not available for that right now.” Repeat these until they feel natural.

  • Set a Time Limit: If you’re caught in a situation where you’re tempted to over-explain, set a timer for 15 seconds. This forces you to keep it short and simple.


Kind, Yet Firm—You Can Be Both

You know kindness and assertiveness are not technically opposites. They might seem like that on paper but they really are not. It’s only your tone that matters. Instead of being rude and dismissive, you can adopt a calm and composed tone and end up being both kind and assertive at the same time. It really is that simple.

Bonus tip? Maintain eye contact. And, of course, be respectful. That is Kindness 101. But be firm. Don’t soften up. Remember that you have every right to stay within the boundaries you have set for yourself. If you need a little help in being assertive, you can always reach out to your friendly life coach. It’s an art I can help you learn.

  • Role-Play with a Friend: Practice saying a confident “no” with a trusted friend. It helps to get feedback on how assertive and respectful you sound.

  • Focus on Your Posture: Stand up straight when delivering a “no.” Your body language can reinforce your assertiveness and make your words more impactful.


Saying “No” Without the Guilt

Okay, maybe you’re the kind who wants to say no but can’t avoid the guilt pangs that follow. Don’t worry. There’s a way to mitigate that too. If saying no is not sitting well with you, you can always offer an alternative. A plan that can be carried out later when it is convenient for both of you.

A simple rescheduling of whatever was proposed is one of the easiest ways to avoid the guilt and to prevent any hurt to the listener. Besides, who can say “no” to a polite “no” like that. You wouldn’t either if the tables were turned. So this idea is kind of pretty damn sound.

If it’s in a professional sphere though (which is a challenging place to say “no”), you could turn down additional tasks by simply saying something like, “Unfortunately, I don’t have the bandwidth right now but I am happy to help once I’m done with this project,” or you could improvise in a way that seems natural to you. 

  • Prepare an “If Not, Then...” Response: Think of a suitable alternative before the conversation. In other words, pre-empt the conversation. For example, “If I can’t attend the meeting, perhaps I can review the minutes afterward.”

  • Use Future-Based Language: Phrases like, “Can we revisit this next week?” or “Let’s look at this after my current project” can make your “no” feel more like a delay than a refusal.


Honesty Is the Best Policy

Often the burden of coming up with excuses or being caught lying are what make saying “no” such a crime. Instead of taking this oft beaten path, why not choose to be honest and transparent when stating your reasons for saying “no” to something?

If you say exactly what prevents you from participating in whatever you’ve been asked, you’ll find that people are generally understanding. But do remember to keep your words and tone soft yet confident, because that is the magic formula here.

  • Practice Saying “I Wish I Could, But...” This approach helps soften your honesty, such as “I wish I could join, but I need to focus on a deadline.”

  • Keep It Real: Write down two or three honest reasons for declining common requests. This way, you’re prepared with truthful responses when you need them.


In the end, you have to remember to be kind to yourself first. When you’re kind to yourself, you naturally extend kindness to others, even while turning them down. You’ll feel more at peace when you prioritize yourself so your “no’s” will not come out half as agitated as they have in the past. And that would be a total win-win. And of course, remember to strike a healthy balance between saying “no” and  “yes”. After all, you don’t want to come across as being unhelpful or uncooperative. Besides, saying “yes” is necessary too.


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